UK Audience Reach

Graduate reach across the Vaia
Study App & Job Board

England-based graduates — minimum 2:2 honours in any subject except social work — with 6+ months' experience supporting vulnerable children, young people, families or adults.

England only · 24 Jul 2026
Combined reachable graduates · England
200k–250k
Across both channels · 100k–120k male
Job Board
170k
82k male
Study App
70k–120k
28k–48k male
01

Location — England

by region
RegionGraduatesMale
London (Central / E / N / W / SE / SW)37,00017,800
South East (Berkshire, Kent & Medway, South Coast, Brighton & E.Sussex, SW London & Surrey)25,20011,700
North West (Greater Lancashire)22,50011,500
West Midlands21,10010,200
East of England (Central Eastern)17,1008,300
Yorkshire & Humber (West & North Yorkshire)16,1008,000
East Midlands12,8006,100
South West11,0005,400
North East (North)6,8003,500
England total170,00082,000
02

Study App graduates

England
UK students on platform702,000
In England600,000
Graduated 6+ months ago70k–120k
Male28k–48k
With 6-month experience7k–30k
03

Job Board graduates

England
UK opt-in talent pool597,415
In England528,000
Graduate-age (22+)354,000
Holds a degree178,000
2:2+ & non-social-work170,000
With 6-month experience17k–43k
04

Job Board — male only

England
82,000
With 6-month experience
8,000–21,000
05

Social mobility

share by IMD decile · 1 = most deprived
◀ most deprivedleast deprived ▶
29.6%
from most-deprived quintile
66.1%
from more-deprived half
3.1×
decile 1 vs decile 10
50,000
from most-deprived 20% (~24,000 male)